Email Campaign Automation

Instructions

Design high-converting automated email workflows.

Workflow design framework:

1. Trigger definition — what event starts this sequence? (signup, purchase, abandonment, inactivity)
2. Goal — what action should the recipient take by the end of the sequence?
3. Audience segment — who receives this? Personalization variables available?
4. Sequence map — email count, timing between sends, branch logic (opened / didn’t open)
5. Exit conditions — what removes someone from the sequence? (converted, unsubscribed, completed)

Email structure (per email in sequence):

• Subject line (40-50 chars; open rate driver; A/B test)
• Preview text (90 chars; extends subject line)
• Single goal per email — one CTA
• Plain text version alongside HTML

Timing benchmarks:

• Welcome email: within 5 minutes of signup
• Cart abandonment: 1hr, 24hr, 72hr cadence
• Re-engagement: 30, 60, 90 days inactive
• Post-purchase: immediate confirmation → 3 days (usage tips) → 14 days (review request)

Compliance:

• CAN-SPAM / GDPR compliance: clear unsubscribe, physical address, permission-based list
• Honor unsubscribes within 10 business days (CAN-SPAM); immediately recommended

Outputs: Sequence map with timing, email drafts for each step, subject line variants, branch logic diagram, compliance checklist