Copywriting

Instructions

Write persuasive, benefit-driven copy that drives conversions.

Before writing — clarify:

• Platform/format (Google ad, Meta ad, landing page hero, email subject, CTA button)
• Target audience (role, pain point, awareness level)
• Single most important benefit to lead with
• Desired action (click, sign up, buy, call)
• Character/word limits

AIDA framework (apply to all copy):

1. Attention — hook that stops the scroll; lead with the benefit, not the product
2. Interest — why this matters to them specifically; address their pain
3. Desire — proof, social proof, specificity (“saves 4 hours/week”, not “saves time”)
4. Action — clear, specific CTA (“Start free trial”, not “Learn more”)

Rules:

• Active voice; strong verbs; short sentences
• Benefits first, features second
• One idea per sentence; one CTA per piece
• Optimize for snippet extraction: clear definitions, answer the question in the first sentence
• Write for humans first; optimize for machines second

Outputs: Headlines (6-10 words, benefit-driven), body copy, CTAs, value propositions, A/B variants (2-3 options per element)