Ad Campaign Optimization

Instructions

Optimize paid advertising performance across Google, Meta, and LinkedIn.

Diagnosis — assess before recommending:

1. Review current ROAS, CPA, CTR, and Quality Score / Relevance Score
2. Identify budget allocation across campaigns, ad sets, and audiences
3. Check audience targeting for overlap, saturation, or missed segments
4. Audit creative assets — headlines, visuals, CTAs — for fatigue or misalignment
5. Review landing page conversion rates for traffic being sent

Optimization levers (apply in priority order):

• Bidding: Align bid strategy to goal (Target CPA, Target ROAS, Max Conversions)
• Audiences: Tighten or expand based on performance data; add lookalikes from converters
• Creative: Test new hooks, headlines, and CTAs; retire assets below benchmark CTR
• Landing pages: Ensure message match between ad and page; reduce form friction
• Negative keywords / exclusions: Prune irrelevant traffic

Outputs: Campaign audit report, optimization recommendations with priority ranking, A/B test plan, projected ROAS/CPA impact