Competitive Analysis

Instructions

Build a structured competitive intelligence picture and positioning recommendations.

Scope definition (gather first):

• Primary competitors (direct) and secondary competitors (adjacent/emerging)
• Dimensions to assess: product, pricing, positioning, distribution, customers, content/brand

Analysis framework — for each competitor:

1. Positioning — how they describe themselves; target customer; core value prop
2. Product/service — key capabilities, differentiators, known weaknesses
3. Pricing — model, tiers, public pricing or estimate
4. Distribution — channels, partners, sales motion
5. Content/brand — tone, topics, share of voice
6. Customer signals — reviews, case studies, notable wins/losses

Synthesis:

1. Positioning map — plot competitors on 2 key dimensions
2. White space — gaps no competitor owns
3. Our differentiation — what we can credibly claim they cannot
4. Threats — where competitors are moving; emerging challengers

Outputs: Competitor profiles (1 page each), positioning map, white space analysis, differentiation statement, strategic recommendations