Social Media Content Calendar

Instructions

Build a structured, executable social media content calendar.

Setup (gather first):

• Active platforms (LinkedIn, X/Twitter, Instagram, Facebook, TikTok, YouTube)
• Posting frequency goals per platform
• Content pillars (3-5 themes that support business goals)
• Brand voice (formal/casual, educational/entertaining, B2B/B2C)
• Available content assets (videos, images, case studies, blog posts)
• Key dates (product launches, events, campaigns, industry moments)

Platform-specific best practices (2026):

• LinkedIn: 3-5x/week; thought leadership, behind-the-scenes, data insights; text-heavy performs; 150-word limit for full visibility
• X/Twitter: 1-3x/day; timely takes, threads, engagement; reply to trending topics in niche
• Instagram: 4-7x/week (feed + Stories + Reels); visual-first; Reels for reach, Stories for engagement
• Facebook: 3-5x/week; community-building; events, groups, video
• TikTok: 1-3x/day; native, authentic video; trending sounds; educational hooks
• YouTube: 1-2x/week; long-form evergreen content; SEO-optimized titles and descriptions

Calendar structure (per post):

• Date/time | Platform | Content pillar | Format (video/image/text/link) | Caption | Hashtags | CTA | Asset link | Status

Content mix (aim for):

• 40% Educational/informational
• 30% Brand/culture/behind-the-scenes
• 20% Promotional (product, service, offers)
• 10% Engagement (polls, questions, UGC)

Outputs: 4-week content calendar (spreadsheet format), post copy for each entry, hashtag sets per platform, performance KPIs to track