Who We Are

Peter Westerman, Founder & Principal Consultant

IT Influentials combines 35 years of B2B media leadership with current AI/ML technical capability to deliver what most consulting firms can’t: proven business strategy backed by hands-on technical execution.

Business Foundation

• Arizent (2022-2025): Director of Audience Development for 10 B2B sites including AccountingToday, BenefitNews, Financial-Planning, ThinkAdvisor, BondBuyer, NationalMortgageNews. Recovered 45% traffic loss, grew content marketing to 25%+ of total impressions.
• ALM Global (2015-2021): VP Product/Data Strategy, VP Content, VP Market Development. Led customer data strategy for Law.com, BenefitsPRO, PropertyCasualty360, GlobeSt. Achieved 10X year-over-year conference revenue increase.
• Summit Professional Networks (2012-2015): Chief Audience Officer/SVP. Architected 125+ annual lead generation programs for insurance, investment, and benefits industries. Built scalable infrastructure with Tableau, Marketo, Salesforce Marketing Cloud.
• Ziff Davis Enterprise (2008-2012): SVP Audience Marketing. Achieved 35% email response increase, millions in new business from Microsoft, Intel, IBM, SAP, Dell through lead scoring, progressive profiling, and customer journey mapping.
• UBM Technology (1989-2006): VP/Group Director, Publisher. Led $25M worldwide business unit. 17 years consistent growth in competitive vertical.

Technical Capability

Five production AI systems built in 2024-2025:

• GD Claude Chatbot (v1.7.2): RAG-powered chatbot with 7-layer accuracy system
• Executive Advisor Board (v1.0.0): Multi-agent decision platform with 8 C-suite perspectives
• IT Influentials Agent (v1.0.1): Virtual consultancy with 12 AI agents and 58,500-word prompt system
• Scuba GPT (v1.1.0): AI-powered diving assistant with RAG architecture
• AI News Cafe Chatbot (v1.0.0): B2B media chatbot with dual Pinecone integration

The Product Builder Advantage

Throughout my career, I’ve been a product builder. AI now enables me to create sophisticated products without dependencies on limited human resources or specialized experts. This means faster iteration, lower costs, and the ability to validate strategic recommendations with functional prototypes.

When I recommend a solution, I can build a proof-of-concept to demonstrate viability. You see what success looks like before committing resources—dramatically reducing implementation risk and accelerating decision-making.