Our Expertise

B2B Media Transformation

• Audience development strategy
• Content strategy and SEO/AEO optimization
• Portfolio management (10+ brands simultaneously)
• Data-driven audience intelligence
• Multi-brand unified data strategy

Demand Generation & Lead Generation

• Email optimization and deliverability
• Lead scoring (behavioral + demographic)
• Lead nurturing and automated sequences
• Customer journey mapping
• Lifetime value (LTV) analysis
• Progressive profiling
• Marketing automation (Marketo, Salesforce Marketing Cloud)
• 125+ annual programs at scale

Data Strategy & Analytics

• Customer data strategy and unification
• Data monetization
• Database segmentation and modeling
• Source modeling and LTV analysis
• Business intelligence (Tableau, Google Analytics, Adobe Analytics)
• Predictive scoring models

AI/ML Implementation

• RAG (Retrieval-Augmented Generation) architecture
• Multi-agent AI systems
• WordPress plugin development
• API integration (Anthropic, Pinecone, Tavily)
• Production AI systems (not demos)
• Proof-of-concept development

Answer Engine Optimization (AEO)

• AI snippet optimization (ChatGPT, Claude, Perplexity)
• Google AI Overviews optimization
• Featured snippet optimization
• Semantic content structuring
• Schema markup and structured data
• Knowledge graph development

Unique expertise based on building 5 AI systems that retrieve and cite content. We understand how AI systems choose sources because we’ve built the systems that do the choosing.

Marketing Technology

• Technology stack architecture
• Build vs. buy assessment
• Vendor evaluation (independent, no conflicts)
• Integration architecture
• Hands-on experience: Tableau, Salesforce, Marketo, Google Analytics, Adobe Analytics, SEMrush, SimilarWeb