About Us | Who We Help
Who We Help
We specialize in helping these types of companies achieve measurable growth
B2B Media Companies
Your Challenge: Traffic declining, content team producing a lot but unclear what’s working, multiple data sources not talking to each other, ad sales asking for better audience targeting.
How We Help: Unified audience data strategy, proof-of-concept analytics dashboard, 12-month growth roadmap with revenue projections. Plus Answer Engine Optimization to ensure your content appears in ChatGPT, Claude, and Perplexity when prospects search.
Why We’re Suited: We’ve done this at Arizent (10 B2B sites), ALM (unified data across Law.com, BenefitsPRO, PropertyCasualty360, GlobeSt), and Summit (125+ programs).
PE Portfolio Companies
Your Challenge: Exit planned in 18-24 months, need demonstrable growth metrics, current CMO left, don’t want 6-month executive search, need someone who can move fast.
How We Help: Assess current marketing, implement quick wins (email optimization, content strategy), execute 2-3 strategic initiatives with measurable revenue impact, monthly Board updates showing growth metrics.
Why We’re Suited: We understand PE timeframes and valuation drivers. We’ve delivered 10X growth (ALM conference), 35% improvements (Ziff Davis email), consistent over-budget performance (Summit).
SaaS Companies
Your Challenge: Product-led growth working but need to scale faster, content team operates in silo from product/sales, lots of content produced but unclear what drives conversions, want customer journey mapping but don’t know how.
How We Help: Map current customer journeys, build customer journey mapping system (proof-of-concept), design content strategy with prioritized creation calendar, train team on methodology.
Why We’re Suited: We’ve built the actual Customer Journey Mapper tool. We don’t just recommend the methodology—we’ve implemented the technology.
Enterprises Needing AI Strategy
Your Challenge: Board/CEO asking about “AI strategy,” vendors pitching expensive platforms with unclear ROI, team overwhelmed by AI hype, need someone who understands both business and technical feasibility.
How We Help: Assess operations for genuine AI opportunities (vs. AI theater), evaluate vendor claims against technical reality, build proof-of-concept for highest-value use case, deliver AI roadmap with ROI projections.
Why We’re Suited: We’ve built five production AI systems (RAG, multi-agent platforms), integrated multiple AI APIs, and understand cost/capability tradeoffs from hands-on experience—not vendor whitepapers.
Does This Sound Like Your Situation?
Let’s discuss your specific challenges in a free 30-minute discovery call. No obligation, no sales pressure—just honest conversation about whether we can help.
